Self-publishing a print book is easy. Self-publishing an e-book is even easier.
Since this article is mainly about self-publishing an old-fashioned print book, here's the skinny on what it takes to put together such a book:
A book’s cover is a key marketing tool, reflecting the contents of the book. As you might guess, the typeface of your book title and other cover text (the style and appearance on the page) are just as important.
Unless you’re living in a cave somewhere, you’ve heard that you should build a platform. The point of building a platform is to have a built-in market for your work. It’s logical to write what they expect, what they are asking for.