1. The Modern Audience Is Inundated With Stories.
It used to be stories were regional, and if a story broke free of one region to another, then the story changed. The majority of the people in the new area heard what they thought was an original story because it was new to them but was actually a hybrid of the old story from the first region. As stories got printed, their area got larger and kept their original telling, but still, few other stories were out there to compete with.
These days, well, it’s a brand new game, my friend. The modern audience is worldwide. Just go on Amazon and type any, and I mean any, word or phrase under the books category, and you’ll get a thousand and one hits. As a writer, how do you attract the attention of an inundated audience?
First and foremost, write to the best of your ability. And make sure the quality of your writing is the very best you can accomplish. Remember, the more you write, the better your writing will be, and the quicker you adhere to a set of writing habits, the quicker you’ll be on your way to a better narrative.
Secondly, and just as important as the writing itself, learn to market successfully and intelligently. Knowing metadata, cover design, and social media opportunities, etc. will benefit you immensely as you look to get your book in a market that is flooded with new books daily. Your book sales will soar as a result of learning and practicing these skills.
2. Quality Resonates Deeply with the Modern Audience.
Nowadays, the market, as stated before, is flooded. Literally, any adult can publish almost anything they want on Amazon. But, with this comes an opportunity for your book to stand out. The best way to accomplish this is with quality. Take the time to polish your story and edit, edit, and edit some more. The diamond will always stand out from the coal.
3. Audiences Are Accustomed to (and to Some Degree Accepting of) Subpar Storytelling.
Subpar storytelling has become such acceptable normality in this age of self-publishing that once again, it provides you with an opportunity to stand out with excellent work. Audiences will always flock to quality.
Again, understanding the different aspects of marketing and publishing will help you in your process — cover design, target audience, and metadata, to name a few.
4. Audiences Think They Like New and Shiny
We all know that the newest and greatest isn’t always the best. However, they might garner attention at the start but will quickly get lost in the shuffle. Always stick to the tried and true but with your personal twist and style. Audiences love originality mixed with what they already know.
In conclusion, remember to write to the best of your abilities. Edit and re-edit. Know your audience and understand the marketing tools available to you. If you can check all those off your publishing list, you’ll be on your way to the New York Times Best Sellers list.
Below is a vlog on understanding your audience I found very informative. I hope you take what you learn and use it to sell more books. 😀