* I asked my marketer what are some ways that I and other people can sell more books. The following article is all his advice to authors.
After you finish writing your book, you probably think that it is the greatest thing ever created. You are confident that it will be well received and people will be buying multiple copies. But what happens if you release it and nobody buys it? If your book isn’t selling as many copies as you would like or any at all, ask yourself the following questions.
It is important to make sure that your work is available in as many formats as possible. We live in a world where people have such easy access to consume information in any way that they want, so it is very important to be where the people are.
Everyone seems to think to make an e-book. It is relatively cheap and easy to create, no physical storage needed, no need for inventory, a great idea! Make sure that your e-book is well formatted so that it is easy to read.
Don’t overlook having your book available in hard copy form as well. If you are going to be proactive in selling your book, it is important to have hard copies, even if they are just for show. Do keep in mind, some people just like the feeling of a book in their hands.
Finally, the most overlooked formats are audiobook, podcast, and blog form. It costs nothing to get your book turned into an audiobook when you split royalties with someone who specializes in doing that. You can also start a podcast and read parts of your book and talk about it with fans, or have book store owners on as guests and make it an author platform. I would also recommend writing blog blurbs to peak interest ( as well as social media graphics or videos).
Perhaps I am a little biased, I do after all make a living for taking care of digital and creative tasks for a living, but I think you need to outsource at least a few things to make your book successful. I always say it is important to put the right people in the positions to do the things they like to/ are good at doing.
I think it is important for an author to write their story, get all of their ideas out in the best order as possible. After that, their job should really stop, or at least slowdown.
Once you write your book, I think that it is important to find a qualified editor and develop a reliable and talented group of beta readers. Let these people flush out the story that you put down. Take the feedback, make as many revisions as needed.
If you are able to find beta readers who are in the graphic design, marketing, web design, or publishing professions, get friendly with as many of them as possible. The earlier that you can have other creative minds involved in the process, the better. The hardest part is finding a way to give the editors and others on your team value. If you are like most authors, you can’t afford to pay everyone what they are worth. You will have to find a way to barter or pay for but do no try to do it all on your own. It is not a badge of honor, it is a hindrance.
There is a reason why the covers, formatting, and placement of books looks so good in stores. They were handled by genuine professionals, every step of the way.
Another reason that it is important to have professionals on your team is to make sure that your book is listed properly. Things like making sure that the proper categories, keywords, title, and more make a big difference in how search engines and potential fans see your work. You need to make sure that you use accurate descriptions, doing otherwise can actually make your rankings go down.
When you are categorizing or posting a book, it is important to think like a customer. Where would you go to find your book, how would you describe it if you were recommending it, etc.
I should also mention that it is not just about your book listings to get books sold. Getting as many positive reviews after it is released also solidifies its listing.
Finally, I encourage all authors to have a well-detailed author page on Amazon, Goodreads, and any other book site. In addition, make sure you have a professional website, well thought out social media, and DO NOT UNDER VALUE A PROFESSIONALLY TAKEN HEADSHOT. Likable authors and well-designed covers sell more books, simple as that.
I totally understand that writing a book is a long process and if you involve professionals, an expensive process. It only makes sense that once you finish, you want to get as much of your investment back as possible. If you are an unknown author and there is little or no demand for your product, you have to look at how it is priced.
That doesn’t necessarily mean that to sell more books, you have to make it as cheap as possible. If you price your book too low, people might take that as not being worth their time. If it is priced too high, it might seem too risky for a new reader.
The best advice I have on price is to change it all the time. Test what price points you get more conversions. If you are getting no sales, take it down to free for a few days. If you get downloads or sales, slowly raise the price until the demand stops, and start the process over.
If you were browsing a book store, who typically gets more attention? The author who has multiple releases over a span of years or the debut author? By having more than one book available, you really help your chances of selling more books. Not only will it make people more likely to read the first one, but if they like it, they are way more likely to check out your other work.
If you have one book, people will talk about the book. If you have a few, they will shift the conversation to being about the author. That is what you want!
There is for some reason a ton of people who think that Facebook and Google are the devils because they make you pay to get your posts seen. Think about that, why would you want to pay a company that has developed an algorithm to identify the exact target customer you ask it to for a matter of dollars or cents.
Let’s get with the program and either learn how to make your own ads on Facebook, Instagram, Pinterest, Linkedin, Youtube, and Google.
I recommend to almost all of my clients to spend as much as they can every day on the main platforms to get the word about their books out to the people most likely to want to hear it. Spend a small amount each day to bring people to your page, a little to convert the viewers into shoppers, and reinvest those sales profits into more ads or more marketing.
10. Are you treating selling your book like a job?
There is some crazy notion that all you have to do is post something on the internet and the checks come rolling in. If that is the truth and I am just missing it, let me know. Until then, if you want a full-time income from writing, you need to treat it like a full-time job. Develop a daily routine that is centered around three areas.
As long as you spend time every day focusing on those things, you will be on the right path. The more time and resources you put into those areas, the quicker you will reach success. The last thing I have for writers is to stress the importance of building a support team early. Have a plan for creating and marketing your book, without a plan, you won’t reach your goal of selling more books.