We live in such an interesting time to be an author. Never before has there been so few barriers to entry to getting your work published. It seems like there are a million different publishers to work with and almost as many self-publishing options. As great as that is, it is also a bit intimidating trying to make the “right choice” for your work. In this article, I will be breaking down just one of those options; BookBaby.
BookBaby is a company that has resources available for self published authors. At first glance, BookBaby is an intimidating site. There are SO MANY SERVICES that they provide!
They can literally help you every step of the way. Isn’t that so nice of them? the only downside to a company that offers so much is they have to charge you money. Let’s break down what it will cost you to use BookBaby Services.
Where will your book be available?
Express Package: $890
Complete Package: $1790
Order and specify your ad campaign. Set your weekly budget and the number of weeks you want your book promotion to run.
We create your campaign ($99 per ad) – “Rip Off Alert”
After answering a few brief questions about your book, our social media experts will create an advertising campaign that includes professional metadata review, expert visual and copy execution, and tailored audience targeting. You’ll receive your social media ad campaign proof for approval 2-3 business days after you place your order.
Track your progress
After you approve your ad, we’ll schedule it to appear on your audience’s Facebook and Instagram news feeds. You can view and export your campaign’s performance data from your account dashboard, including the total number of times your ad has been seen, how many people have seen it, and how many people clicked through to your book’s sales page.
I think there is certainly value here, but I also think there is a bit of gouging going on too. I think the Deluxe package is a bit over priced unless they can assure a certain amount of sales. The 100 fee to set up a Facebook ad campaign is a bit steep especially when you figure they do this all day and I am sure have templatets of demographics already saved and just plug your info in.
I think that there is value in having your cover and formatting done by a professional, but would encourage you to shop other people for a cover before working with BookBaby. They do make nice looking covers, but working with an independent artist is often a great way to get great work for a low price.
Finally, I think that the basic plan or the eBook plan could be beneficial. It will save you leg work if you have the cash. I also think all authors should check out the free resources on their site and potentially give an agent a call and ask questions.
The key to this site is that BookBaby has leverage with the distribution. They can get you in front of more eyeballs than you can on your own most likely. It honestly just comes down to how comfortable are you with doing things yourself or finding your own freelancers opposed to writing a check and getting it done for you.
I have not used BookBaby personally, so I would love feedback from anyone who has used their services!